14 EVENT MANAGEMENT BOOKS FOR MANAGERS
If your job swirls around events you should go over this post. We have prepared a collection of must-read books devoted to the event industry. These titles will expand your knowledge on the meeting planning and management. You must get them!
It was not easy to select only 14 books. There are so many titles written by leading figures from the industry. Last years resonated with new books. All of them are very attractive to event managers. Our must-read book list includes titles whose authors have been associated closely with this branch. They all have lots of experience to share.
What is more, these books are characterized by a multi-faceted look at the various issues related to events.
Therefore, to improve your company’s meetings and your own event marketing skills, you should definitely check out these books. You will find many valuable tips and learn how to make use of them.
The following descriptions contain links to online Amazon bookstore.
Let’s get started then:
1. Into the Heart of Meetings: Basic Principles of Meeting Design by Mike van der Vijver and Eric de Groot
As we can read in the summary: “It is a book about the essential processes that take place during meetings and how to influence these processes through Meeting Design in order to obtain the best outcomes. Into the Heart of Meetings is the first book ever about Meeting Design, a new profession that has taken shape over the past 10 years but that is still far from mature.” Moreover, the authors describe the main problems faced by people in this industry. They also introduce the main principles that underlie such profession. The book is very popular, as evidenced by the positive comments of people who have read it:
“The book combines a theoretical framework with a great many examples and practical tools. As a result, it is not only useful for professionals in the Meetings Industry, but also for managers and consultants who use meetings as a means to achieve their goals.”
2. Sustainable Event Management: A Practical Guide by Meegan Jones
This is the second edition of the popular book, written by Meegan Jones. She is an event professional, trainer, consultant, and writer. Her works focus on developing sustainable management solutions for live events. “Written by a leader in the field, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts – for events of any style and scale, anywhere in the world (…)”
This book offers many tested methods. It includes examples and case studies from around the world, such as festivals in Portugal, the USA, Germany, and the UK. Readers are provided with checklist tools for measuring performance. As you can read in the comments about the book, Meegan’s passion for sustainability is evident in every word. We think that this is a very valuable reference for the event industry throughout the world.
3. Event Management for Dummies by Laura Capell
Whether you are taking your first steps into the industry or just need some pointers, this book is definitely for you. When you open the book, you will find important information for anyone who is associated with the event industry, including budgeting; creating strategy; managing guests and target audience; promoting and marketing events; choosing venues; planning travel logistics and catering; providing entertainment; ensuring security and safety; applying for permissions and investing in insurance. Moreover, Capell provides tips on building a career in the event business.
A reader states, “This book makes for a fantastic read. Whilst it is thorough enough to give real insight and guidance to those who work in event management, it is jargon-free and easy to understand.”
4. Meeting Architecture, a Manifesto (Volume 1) by Maarten Jan Vedastus Vanneste, CMM
It is an award-winning book and manifesto for the discipline of Meeting Architecture. As a result, this has to be included in this list. The author describes essential tools and the best methods to organize effective meetings and conferences. If you want to be a successful planner, reading this book is crucial. I enclose a summary of the book. It gives you some insights: “The tools for Meeting Support are CHATTY: Conceptual, Human, Art, Technical, Technology and there are more than 1,000 tools most of which are unknown to the industry.”
So if you are curious about the direction of the event industry, you must read this book!
5. Planning and Management of Meetings, Expositions, Events and Conventions by George G. Fenich, Ph.D.
Fenich has published a new book. He is a well-known author that writes about the event and meeting industry. In our opinion, this is one of the most recent must-haves for the event planners. The title covers a wide range of topics related to this industry with a primarily practical approach. It can be a source of knowledge not only for students, but also for staff undergoing training in this field. This one phrase encapsulates this book: “Current, concise, and insightful-a Modern Guide to planning successful events.”
6. Winning Meetings and Events for Your Venue by Rob Davidson and Anthony Hyde
This book was written by two British professionals in the meeting industry. Their work is devoted to increasing the number of business meetings and events for venue managers. What does the book offer to its readers? It is a guide on key sales tools and techniques, such as face-to-face selling, negotiation skills, and social media. There are also some case studies on innovative ideas developed by venues of all sizes. This set of advice from experienced sales people and marketing specialists proves invaluable.
This is a must-have book in your collection!
7. The Business of Events Management by John Beech, Sebastian Kaiser and Robert Kaspar
Every event manager knows how complex is the event management business. This book was written by a group of experts in this area and helps you understand all aspects of managing events. You can also learn how to create a wide range of meetings. The work presents the latest trends including the key theories, concepts, and models. They are supported by a wide range of case studies. It is worth mentioning that these examples accomodate the Olympic Winter Games, the European Capitals of Culture, and many more.
8. Special Events: Creating and Sustaining a New World for Celebration (The Wiley Event Management Series) by Joe Goldblatt
The book’s author is the current executive director of the International Center for the Study of Planned Events and a full professor at Queen Margaret University in Edinburgh, Scotland.
The title offers a unique look at the industry. It presents real case studies on the 21st-century event management and depicts inspiring event leaders. That is why, it outclasses similar books.
9. Research Methods for Arts and Event Management by A.J. Veal and Christine Burton
This work is enlisted here due to its very promising content and gist. Check out this compelling and comprehensive guide on research methods for undergraduate and postgraduate students in arts and event management. It is also worth studying if you are a manager in the arts, culture and the event industries.
10. Event Planning Tips: The Straight Scoop on How to Run a Successful Event (Event Planning Business, Event Planning Guide, Event Planning Management)
The last book on our list is written for those who do not enjoy reading. It is the best choice if you want to get a few simple tips on planning events in a nutshell. It can also be viewed as a short introduction to and review of the fundamental concepts in this field.
You will learn what makes an ideal event manager, what is the effective event management, how to plan and market your event and how to handle pre-event preparations.
11. The Event Marketing Handbook: Beyond Logistics and Planning
In this book, industry expert Allison Saget shows marketing professionals how to maximize return on investment for money spent on events. She suggests how to drive results through integrated marketing activities, such as advertising, direct mail or public relations.
You can find there complex answers to crucial questions like: “How do I reach my target audiences?” “Why and when should we use celebrities at our events?” and “How do I plan a press and analyst program within an event?” Is there practical knowledge? A lot of! The book is packed with case studies, planning templates, sample time frames, and event programs.
12. Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management by Judy Allen
It’s hard to imagine a list of books about events organizing without at least one of Judy Allen’s – one of the internationally bestselling authors for business and professionals. She’s known around the world for her creative and critical thinking which she uses in her books, making them practical and appreciated.
Everyone agrees that in event business not only the professional area is important but also the personal one. It plays a significant part and it’s essential for event planners and managers to know the Do’s and Don’ts in order to maintain good long-lasting business relationships.
The book Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management has been recommended by Harvard a “must read” for business people and industry professionals.
“Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices.” – goodreads.com
Have you ever wondered if you should accept the gift or whether repay in kind? Or maybe you aren’t sure if you behave appropriate in business situations? This book provides all the answers needed thanks to practical guidelines supported by real-life examples or situations, and advice on how to handle them with poise and professionalism.
13. Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events by Judy Allen
Ultimate seems to be the correct word to describe this unique book. As the title itself shows – you can find there really wide range of practical knowledge in exhaustive detail and advice on:
- Choosing the best venue
- Preparing and managing the budget, with sample costing forms included
- Scheduling, staffing, and collaborating with other related professionals
- Coordinating food and beverage, décor, entertainment, and themes.
“I recommend that Judy Allen’s book become your Bible for approaching your next affair, whether it’s a meeting, conference, incentive travel function or fundraising gala (…) After you’ve read this book, you’ll be an expert on creating unforgettable events your attendees will enjoy and remember for a very long time.” – Dave Egan, head writer, Writers Direct Group
14. Return on Investment in Meetings & Events: tools and techniques to measure the success of all types of meetings and events by Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips
Let us close our list with a little bit different entry. It’s worth to mention a book that not only helps you organize a good event like ones above but lets you measure the success in post-event part of the organizing process.
The groundbreaking Return on Investment in Meetings & Events appears to be about measuring performance and return on investment. You can find there a lot of details, examples, tools, templates, and many techniques that help identify, evaluate and analyze financial data of your events resulting in reliable report. Additionally, the book, due to its easy-to-understand and step-by-step structure isn’t dedicated only to experienced professionals. The authors present complex subjects in simple terms, so most readers are able to get the idea.
As you can see, the number of books aimed at people in the event industry is significant. In our opinion, sitting down and reading even one of these books will reward you with a dose of fresh ideas and up-to-date knowledge. If you are short of time, we encourage you to follow our blog. How about our recent post on tech solutions that help you overcome typical event issues?
Let us know what books would you recommend? Feel free to comment and share some titles.
Moreover, we encourage event managers and planners to interest in conference apps. Not without reason companies like Coca-cola, Rebook, Bayer, Sanofi, DHL, Samsung, Konica Minolta trusted us.