Trade shows are an essential part of your marketing effort and a unique opportunity to get some face time with your consumers, old and new. You ought to start your event planning months in advance and be meticulous and creative because no detail is too small and there is no room for glitches. However, after you have put in the hours, there is nothing more disappointing than poor attendance and low engagement with your audience. It is disheartening and wasteful. Luckily, there are many proven methods to increase your visibility at any trade show, from exhibition stand design to thoughtful give-aways and gamification. Read on for our top nine innovative strategies.