5 Key Benefits of Event Technology
If you have any experience with organizing any scale of events, you might already know how important engagement and interactions with the attendees are. But in instances when their attention spans are getting smaller at a fast pace and most people are distracted, you need to go the extra mile to reach the goals of your event. This is where event technology comes into the picture.
The term event technology is getting more common within the event industry. It refers to any form of technology, whether software or hardware, that is specific for any event. It is used to facilitate event management, engage the audience, give ROI analytics, provide better security, enhance the experience of the delegates, and more. It is a term generally used to describe any type of technology including mobile apps, AR/VR, and lighting.
Why use event technology?
There are different reasons why you need to make use of technology when planning your events, here are the 5 key benefits of integrating technology into your events.
1. Increase the engagement of audience:
Audience engagement is one of the most significant challenges event organizers encounter. Although technology can be seen as the enemy of live engagement, it can have a positive impact on engagement and interactivity throughout the event when used appropriately. For instance, technologies like live response systems give the audience the opportunity to ask questions to panelists or hosts by using social media or an app, with the option of remaining anonymous. This has shown to have an 80-90 percent increase in repeat rate. Event technology puts power back to the hands of the audience. It gives them the chance to directly interact with the event. Such an interaction allows people build up pictures of other professional events, faster than word of mouth.
2. Efficiency of streamlining:
Since time is money, event tech can save you some serious time. It gives you the opportunity to break down the activities of your event into an easy to understand format. Giving the attendees the avenue to access the content you’re delivering from the comfort of their mobile devices and eliminates the need for big brochures. Before the start of your event management process, you can set up pre-event technology to help you with ticketing and registration. Additionally, event technology can be integrated into the logistics of the event, connecting you to some transporters and suppliers, making you more efficient, and save both money and time.
3. Measuring success rate:
Success depends on the objectives you select when you first hold an event. Due to its varying nature from individual to individual, it is necessary to decide early on the process of planning the event, and the metrics you’ll use to measure success. No matter your decision, it is certain that technology will help you in such measurement. Whether social media reach/activity, online surveys, number of people attending, and so on. Event technology makes the whole monitoring and tracking process simpler.
4. Capturing data:
Measuring and testing is something that can be applied to every business enterprise. While this is similar to measuring success, it isn’t. An event is dependent on a large amount of data it can capture, and the environmentally friendly nature of such data. Coordinators of events will usually ask their audience feedback such as:
- Personal information
- What they liked and disliked about the event
- Further questions they might have
- Any additional content they might want to share
During event management, planners spend a lot of resources getting feedback, but making use of pen and paper can be both expensive and wasteful. Even technology can be used to capture any kind of data you want, without having to go through any stress. The captured data gives you the potential to make better business decisions. Imagine having 1000 people in a room, all participating in an important poll. That’ll give you incredible insight on the direction your business is heading.
5. Making an impact:
Technology can be used to wow your audience. By using it to include better sound, lighting, virtual experience and so on, will give you the opportunity to leave your audience with a lasting experience. There are several chances to include such impactful experiences, and catch the attention of attendees with a smart projection mapping. But sometimes, it is the simpler methods that can be of most impact, such as the use of sound and lighting to set the mood of your conferences or add drama to the hall.