5 PR TOOLS YOU HAVE TO TESTby Kate Gruszka,
Public Relations is one the most changing lines of business. The way we communicate is evolving constantly. That is why media specialists have to update their knowledge on a daily basis and test new tech products in order to optimise their results. We would like to present 5 useful PR tools for pros.
Hootsuite is a social media platform for companies and individuals. It is a time-saving tool as it manages posts across Twitter, Facebook, LinkedIn and Google+ Pages from one web space. Its popularity is still growing with 10+ million users around the world. Thanks to its functionalities you can schedule posts, monitor audience feedback, analyse your social media and share duties with your team.
It is an online platform for PR pros, content marketers and brand journalists designed to streamline their communication efforts and raise awareness of their brands. At the heart of Prowly’s technology is what the company calls a Brand Journal. It enables companies and agencies to put all of their press releases, social and video channels, photos and blog posts in one place. It enables them to tell their brand’s story on a continual basis. Prowly also provides tools for audience & media database management, along with campaign tracking and analytics.
While writing an article you usually start by looking for inspiration on other blogs and websites. Once your research is completed you move on to typing. Are you sure you have not copied some of the content? It can happen unconsciously. Publishing this can have a huge influence on your credibility and make SEO results worse. Copyscape verifies all new content and makes sure it is original. This can also serve the opposite purpose. Someone can potentially steal your ideas and Copyscape looks it up for you.
We all know that if you have your search engine rankings right you increase traffic on a given website. Yoast offers a series of popular WordPress plugins. This tool is highly useful as it helps you optimise your content with a couple of easy life hacks. You don’t have to be a SEO champion to boost your results. This plugin is easy-to-use and the company offers high-quality online trainings and ebooks.
It is a writing app that deals with automatic error proofreading. It makes sure you are always on the safer side with your content by finding mistakes and suggesting corrections. This tool checks the spelling, grammar, and punctuation. It is a highly effective app and therefore has millions of users worldwide.
I hope you will find my recommendations helpful. Most of the enlisted products have a free version. If you want to share your favourite PR tools with us feel free to drop us few lines in the comment section.