7 Ways to Make Social Media Buzz around Your Event
7 Ways to Make Social Media Buzz around Your Event
If you want to make your event the talk of the town, there is a powerful tool that can help you out – social media. Social media has become one of the best ways to drive awareness and get the attention of a broad audience. Several social media platforms allow you to make your pick and promote your event to the right people.
The only problem with social media is its high popularity. Everyone is obsessed with this digital phenomenon. That is why you need some marketing strategies in order to stand out. The following tips will help you play all the right cards and make social media buzz around your event.
1. Choose platforms that work for you
Depending on the type of your event, you might choose just one platform and make the most of it or you can utilize all of them.
For example, LinkedIn can be useful for a business event but might not have the same effect when it comes to a book launching party.
Every platform has its benefits and ways to use them to their maximum potential.
Here is a quick summary of how you can use each social media network:
- LinkedIn – A perfect choice for B2B promotion as well as industry networking. You can use it to make announcements and share company news.
- Facebook – Create an event page, share updates, spread awareness through Facebook groups. You can share event updates, engage followers, and create event pages.
- Instagram – This visually oriented platform can be used for engaging the audience and spreading awareness. Their paid ads have also proven to be very useful in marketing.
- Twitter – You can build excitement about your event through informative and/or engaging posts and hashtags.
- Snapchat — When it comes to a younger audience, Snapchat is great for entertaining them and getting their attention.
2. Create an event page/ profile
Setting a separate profile or a page for the event will give more importance to it.
On Facebook, you can just create an event page and send invites to people. They can confirm their attendance or show their interest so you’ll also get an insight into how many people are coming.
For Instagram for example, you can create a separate profile and use your company’s or your personal profile to let your Instagram followers know about the event. It is best to have a separate profile for the event because people who are really interested can get all the information in one place.
3. Use Facebook groups/popular hashtags to spread awareness
Facebook groups related to the nature of your event can help you attract people who are interested in the same niche.
Let’s say that you are organizing a conference in San Francisco about AI technology in medicine and healthcare. You can find Facebook groups about medical conferences in SF. Post about your event in those groups to see if you’ll catch someone’s attention.
In addition, commonly used hashtags can help people who are looking into such events see yours among their results. For example, in this case, you can use #medicalconference2019 or #AIinmedicine.
4. Make up a hashtag
Hashtags are very helpful when it comes to getting your event recognized. They help people find your event easily and keep up with any updates.
The key is to be consistent. Use the same hashtag across all social media networks and in each of your posts.
“Hashtags are one of the most useful tools that social media has provided us with. Not only can you get creative and get people’s interest with your authentic hashtag but you can also have a unique way of getting your event popularized,” shares Dana Schatz, a digital marketer at Studicus.
Encourage people to use this hashtag so that their followers can learn about the event as well.
5. Publish visual content
Social media puts an emphasis on images and videos. They are the most sharable and most entertaining for a broad audience.
The statistics show that 68% of marketers have published video content on Facebook, and 70% of marketers plan to use Facebook Video this year. Also, 41% of marketers have used Instagram video and 44% plan to use Instagram video. While the number of marketers sharing video content on LinkedIn is around 55% right now – this is set to rise to 65% in 2021.
All in all, video content is currently highly popular on social media and you shouldn’t miss out on this trend.
Here are some examples of entertaining visual content you can use on social media:
- Introductory video about the event
- Behind the scenes videos
- Getting ready images
- Meet the crew images/videos
- Interesting facts images about your niche
- Images/videos from your previous events (if applicable)
6. Run a contest
Why not treat a few lucky people with free tickets to your event? You’ll make someone happy and you’ll create some buzz at the same time.
Set some simple rules that will help you spread the news about your event. For example, the contestants should tag two of their friends in the comments section. Or they need to invite two of their friends to join the event page or follow your event profile.
Those who are interested in going will not hesitate to give it a shot and you’ll get a chance to get some more people to like/follow your event page or profile.
7. Team up with influencers
It comes as no surprise that 65% of influencer marketing budgets have increased in 2019. Influencers have proved to be very powerful when it comes to marketing.
The connection influencers have with their followers make them a ruling force on social media platforms.
Influencer marketing is mostly used on Instagram so you can start from there.
Do some research about influencers in your niche. Once you narrow down your choice, contact them and see if they are willing to cooperate. A few good words and cleverly designed posts by influencers can skyrocket your event.
Some final thoughts
Making social media buzz around your event is a process that takes serious actions and dedication. There is more to it than publishing a few posts. As you can see, being strategic and investing some effort is crucial. However, with the help of these tips, you can easily get your event the attention it deserves. Good luck!
Marie Fincher is the head of the content department at Trust My Paper with a background in marketing, technology, and business intelligence. She frequently writes about data science, BI, new marketing trends, and branding strategies. In addition to her position at Trust My Paper she also does some freelance writing for Grab My Essay and Supreme Dissertations.