How Should I Name My Event? 8 Useful Tips
Have you ever been in a situation when you have to name a dog or maybe you were freaking out while choosing a name for your first child? When it comes to naming something we really care about – the things seem to us impossible and the pressure is really high. I guess the same is for event planners. After all, branding is a huge factor in the success of your event. Guidelines below help you get through this process.
No matter what name you will pick for your event, it should be memorable, simple, and connected in some way with your event’s topic.
#1 Precise and catchy
Your event’s name should be short and easy to memorize, even if it pertains to a complex topic. After all “Most Effective Ways to Establish and Implement Your Business to Consumer Marketing Strategy, by Best Specialists of the Event Planning Industry” isn’t the best idea for the event name, is it? One of the possibilities is using abbreviating or just some keywords to include the main topic and if you must have a long name, make sure the initials create a word that attendees can latch onto.
While using initials or abbreviations do a quick google search and make sure they don’t have inappropriate or abusive meaning. It would be a shame if a serious conference related to important topic came up with a pitfall that leads to embarrassment and can impact the event attendance.
#2 Differ from others
Don’t be afraid to be different. Before you chose the proper name, check out the competition’s ones and… don’t come up with a variation. Try something totally new and fresh, maybe a little bit weird, so it gets stuck in people’s minds and awakes interest in the story behind it. People will start talking about it.
#3 Think smart
If you can get a double meaning or pun in the event name, don’t hesitate to do so. Play with vocab – overturn an idiom, use a common phrase that everyone knows but in reverse. It appeals more to attendees as they see your brand as clever and innovative. A good example of the word-play is an event called Holy Smokes, a church-sponsored BBQ.
Another option is taking advantage of pronunciation, which gives a quite impressive effect. Take for example the Americas Lodging Investment Summit, the leading and largest hotel investment conference in the world. Burba and Hayes chose this name because the acronym is ALIS, pronounced like the name, Alice.
#4 Is it taken?
Once you come up with a name, make sure the name isn’t already in use. Possibly the worst scenario is that you find out it’s already taken – and you cannot use the internet domain. But it’s worth to check deeper, maybe the old blog that owns your dreamed domain is eager to sell it to you with pleasure. You can always contact them – there would be no harm in asking.
Remember to be careful with the legal matters – in some countries there can be restrictions on using certain names together which could lead to infringing copyright or naming patents. You should also check that your name doesn’t offend any particular person or a group.
#5 Extend your vocab
When you start thinking about your event’s name, grab a paper and pen, and write down every word that comes to your mind. Literally, every thought can be useful. Find synonyms and play with the words. If you feel like your vocabulary is limited – use a dictionary and try to find more fancy words. Avoid trite expressions, because words like “good” are simply… good and you are looking for a marvelous or tremendous name, don’t you?
Also, you can take words right out of the dictionary – did you know that Lollapalooza, now widely recognized as the name of the famous music festival, can be found in a dictionary, described as “a person or thing that is particularly impressive or attractive”?
#6 Suit your venue’s requirements
Before you set your event’s name and share it officially with the world, look at the requirements of the venue the event will be held at. Some venues or sponsoring companies request incorporating some specific components into the name. It may tamper with your original idea. For example, as you can read at TEDx website: All TEDx event names follow the same convention: a name beginning with TEDx, followed by a location-based descriptor such as the name of a city, neighborhood, street etc.
Also, some venues simply may have a limit on characters or length of the event name due to the signage space or capabilities so keep it in mind as well before you choose one.
#7 Be careful with SEO
Google can be a useful marketing tool in order to spread the word about events but it’s much harder to use if you function in such a competitive sector as event planning industry. Choose unique names, that don’t include common words but descriptive keywords.
Search engines recognize that events are timely and location-based, so they use these event’s data to determine its ranking. Maybe it’s worth to include location or even date in your event’s name? It’s also a good idea to repeat geographic terms like “Southern California” This may sound not so convincing but thanks to these operations you’ll find yourself higher on the search engine pages.
#8 Take it easy
The name plays an important part but don’t freak out, sitting and thinking for long hours in order to come up with the idea at any cost. Acting like that only leads to the situation where you literally have a blank page and keep typing and erasing. You’re stopped before you even started, clueless and nervous with the writer’s block. It isn’t easy to get something creative and extraordinary just like that – give yourself a while and the proper idea will find you in the least expected moment.
Even if you got your perfect name, after some time your taste changes or the event’s range of subjects gets wider or more complex and the name doesn’t seem so spot-on. Nothing to worry about – you can always rename it! Many event planners and organizers make rearrangements like this, for example Big Data Day LA. The conference organizers announced: Stay tuned for the name reveal at this year’s event.