9 Innovative Ideas to Attract Visitors at Your Next Trade Show

Trade shows are an essential part of your marketing effort and a unique opportunity to get some face time with your consumers, old and new. You ought to start your event planning months in advance and be meticulous and creative because no detail is too small and there is no room for glitches.

Thanks to Apple Inc The New Era of event apps is finally here

Apple’s last decision has brought an end to dedicated (White Label) apps as we know them. Their new App Store guidelines read as follows:

Important Notice – Changes in App Store Policy & Dedicated Apps

Important Notice – Changes in App Store Policy & Dedicated Apps. Due to recent changes in Apple’s App Store policies regarding App approval and review, Apple will no longer accept dedicated event apps that share the same code structure. This news has struck us, but that’s something we’ve been ready for all along after all Meeting Application has started its journey as a „container a.k.a. universal, platform app” which now is the standard laid out by Apple in their newest policy.

Event with celebrities? How to book them for your event?

Event planning can be a tricky thing. There’s a lot to manage: securing a venue, organizing all the food and drinks, and making sure you promote the event well enough that people show up – all while remaining on or under budget.

Why should you provide an event app at your conference? – infographic

Meeting Application Announces a Partnership with Prowly

Meeting Application, a global event app provider, and Prowly, PR and brand journalism software, have started a partnership. Companies that cooperate with us are particular about effective communication with their audiences during events. We believe that they may also be interested in boosting their brands’ awareness on a daily basis. From now on, Meeting Application’s clients will be able to get a 30% discount on all their partner’s product packages. What is Prowly? It is an online platform for PR pros, content marketers and brand journalists designed to streamline their communication efforts and raise awareness of their brands. At the heart of Prowly’s technology is what the company calls a Brand Journal. It enables companies and agencies to put all […]


Tendering for event management is a risky and time-consuming business. You need to start by positioning yourself against other companies. Make some research and analyze their strengths and weaknesses. This will help you plan your offer so as to outclass your rivals. You also need to be sure that you have enough staff and experience to manage a given event. It is especially important for a beginner agency to perform in a high-quality manner. As a result it is sometimes best to make two smaller meetings and succeed than challenge yourself with a prestigious yet complex one. The final step is to decide whether a given event bidding is worth it or not.  

How can Pokemon GO change the event industry?

Pokemon GO is turning into a powerful moneymaker pushing the video game maker’s market capitalization above $30 billion. How does it convert into real profit? There are different estimated quotas. According to IGN, Pokemon GO has made more than $14 million across all mobile platforms only week after it has been released. It proves that Niantic Labs’ new smartphone game has become a real craze. Moreover, its popularity is still growing. In this post, I am going to focus on Pokemon GO’s proven and potential influence on the event industry.   photo source  

Event apps are useless without a good communication strategy.

Let’s say you have done a thorough research. After weeks of testing and discussions your team has finally reached a decision. You are about to implement one of the event apps. At this point, the most frequent mistake is to rest on one’s laurels. Buying is the first step you take in order to boost interaction between your audience. The next goal is to promote it and increase a download rate.


Every event organizer tries to avoid any unexpected issues. They all put much effort into detailed planning and try to foresee any potential setbacks. In addition, attendees do not like surprises as well. Especially when such sudden incidents create chaos. That is why, it is best for all event managers to stick to the initial plan. However, the control level over the event usually minimizes, once it starts. Is this always true?    

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Meeting Application blog has been created to inspire event-organizing professionals regardless of the industry they represent. We show the coolest ideas and solutions used on events all around the world and let experts share their point of view.

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