How Trade Fairs Have Evolved Throughout The Years

When thinking about the evolution of trade fairs, one has to consider how long people have been doing business with each other. The exchange of goods and services has been fundamental to our civilization’s survival. The basic principle has stayed the same, although the offers and the context in which they’re presented have vastly evolved. From animal skins for food to expert knowledge for email addresses and consent to be contacted later on, here’s how trade fairs have evolved throughout the years.

Using AR, VR, and AI to Enhance Your Event

Augmented reality, virtual reality, and artificial intelligence are technologies many people will mostly associate with entertainment. This isn’t necessarily incorrect, however, the tech also has many practical, business applications. Various types of events these days have created a perfect platform for some experiential marketing. AR, VR, and AI seem to be the perfect fit with this strategy. Buckle up as we take a look at examples of the new tech usage at events.  

5 Traits Every Event Planner Should Develop

Event management isn’t a job anyone could do. It takes a special kind of person to excel in the dynamic environment. Someone who handles stress well and is ready to put in some extra work. Event planning business requires one to have a combination of certain traits. A successful event manager has to be well-rounded in a number of disciplines. Here are five crucial areas to improve in as an event planner.

33 Ways to Increase Dopamine to Boost Your Productivity

Every planing and operational work could be exhausting. It’s good to know how we can make our daily challenges easier, because we are not machines, right?

Event apps & registration go together like a horse and carriage

What are your actions to capture the attention of your audience, build anticipation and boost tickets sales before your event even starts? You may not know that technology not only adds incredible value to event marketing but it can also help to achieve pre-event / on-event / post-event goals.

How can you keep your attendees engaged after the event? How can you prepare for your next event?

The conference has just come to an end… and you have put so much work/effort in organizing it! So, don’t waste this huge amount of time you’ve spent on your event –  keep in touch with participants and do your homework – because you wanna create better events in the future, right?

How to make your sponsors pay for your event app

Quite often event organizers struggle with tight budgets and see getting an event app as a luxury they cannot afford. „This year we can’t make it, our budget has been approved and closed” or „We don’t have the budget for it this year” or „Maybe next year”. Any of those sound familiar? If you’re an event organizer you probably have said those things more than once in your life, and indeed those are perfectly understandable statements. However, in this post, We’ll try to present this issue from a bit different perspective.

Email templates for event planers: Acquiring Sponsors

This post is the second part of our series „Email templates for event planners” in part one we have provided you with 6 different emails templates with invitations for your attendees. In this part we will focus on email templates you can use for communication with your potential sponsors.

10 Benefits of using an event app for a science conference

Event apps have become a must-have for IT conferences, marketing events and trade fairs. However, not many organizers are aware that an event app can also be successfully used during a science conference. In this article I will list 10 different benefits of having a conference app at your science conference.

Email templates for event planners: Part 1 Email invitations

This post is part of a series called Email templates for event planners in which we will provide you with ready-made email templates for all kinds of events. In this post I’ll begin with the most crucial part – invitations for your attendees, but not just the invitations, you will get a whole chain of follow-up emails ready to use at your event. Below you can find a list of all the email templates presented in this post (with a brief description) followed by the actual templates & some guidelines.