Basic knowledge on Event Apps
Mobile event application is application software designed to run on smartphones, tablets, and other mobile devices. It supports different kind of events (conferences, shows, concerts, exhibitions) in many personal and business areas. Depended on the provider, application can work online or offline. It can be single language (CMS and application in one chosen language) or multi-language (CMS and application in many languages, the user choose preferred one).
Registration in the Event App can be done in many manners:
- QR Code Registration – users have an electronic version of their ticket within the app, which they can use to check in during the event;
- Social login – Social network accounts of the participants can be used to sign-in or register in the event application;
- E-mail Registration – User enter name, surname, e-mail, and additional data to register in the event application.
Mobile event applications are served by event managers via Content Management System. It is a panel where they provide data according to event. Once introduced, data can always be updated before, during, and after the event as the application works in real-time. Managers can choose single-event or multi-event app for their enterprise. In the multi-event apps, the management process for the app is designed in such a way as to make it easy for organizers to create content for multiple events, without duplication of effort. Event applications consist of various features supporting different fields of business.
Efficiency – one of informative functions of event application is mobile timetable. This is where event managers enter event schedule (dates, names, prelegents and descriptions). Users check there the sessions currently taking place or about to start. Some of app’s providers offer their users personalized agenda, where they can add their favorite events. Managers add people that perform on the event in the CMS. These people can be prelegents on lectures or musicians on the concert. Their uploaded photos make them recognizable for all events attendees. Venues contain plans and maps that event manager enter in the CMS. It can be maps of city’s, plans of conference centers, concert halls, detailed layout of the exhibitors during trade show or expo. Maps are often uploaded from Googlemaps or Apple. Points can be marked on maps, described, and equipped with photos.
In case of any urgent change, managers send notification messages via CMS to the participants. It appears as push notifications (tiny pop up messages) on their device. That can be welcome notes, information about changes in the agenda, other special information that organizer wants to send to them during the event.
Networking in event applications is used for entering into business and personal relations. Event application contains profiles of application users so they can find other participants or speakers with similar interests, professional titles, and contact them directly by private message. Furthermore, they can have one-one text-based conversations. Participants create customized profiles and consult the profiles of other users to maximize networking time and opportunities. They add photos and information on them. they can switch off messaging, switch on or off display of contact information, or edit their bios at any time. Some apps allow uploading the attendees to the CMS from Excel sheet. Attendees can search for one another using names, alphabetically sorted lists, keywords, and company names. Lectures and events marked as favorites are automatically added to user’s profiles. Event Apps develop the feature of chat via shoutbox channels.
Social Impact – social network accounts of the participants can be used to sign-in or register in the app. The app is linked to their social network, so the attendees can check who else they know that is coming to the event. Mobile event applications offer great promotional value. Attendees use them to share content or post messages and photos on social media via the application. Feedback on the event is collected in surveys that event manager enter in the CMS, and the wide audience may see the results if manager want to show them in public. In the surveys there can be single answer, multiple answer, or text answer questions. Some apps let the organizer download the results onto an Excel sheet.
Sell & Communication – event applications are broadly used as communication tools. Event managers, sponsors and partners communicate with attendees via networking or push notifications. Some areas within the app are specifically designed to sponsors and partners of the event. Organizers can add their branding and social media connections to the CMS. Sponsors are able to send targeted promotional offers and sell their products. Event applications have special place for exhibitors of events – exhibitors show their product catalogues in the mobile gallery or sell them to users. Some Apps work as mobile wallet for digital purchases and this feature allows users to make purchases during and after events.
Help desk 24/7 of mobile Event Application is accessible in case of user’s questions or problems, so they can always communicate with event managers.
Engagement – Mobile event applications have features that increase user’s engagement. Gamification includes interactive game component, quizzes, leaderboards, and built-in rewards for participation. Quizzes containing sponsors logo or branding are very popular in this field of event application. Event applications are often used to ask questions to the speaker during a lecture or conference. Lecture attendees vote for the best ones and rate them providing the speaker feedback. Some apps have a feature of Slide-Sharing and the note taking. This is where the user will see slides along with the presentation and do notes in real-time.
Networking tools are elements engaging audience in the event.
Special Features – Event applications can be fully customized, completely redesigned graphically and functionally for a specific use. Event managers brand the application with the event logo, graphics, and colors. There is a possibility of entering any content: text, graphics, html code, or link to the website in the Webview of event application.
Real time analytics – reports showing how attendees use the mobile apps are presented in CMS. This may include app downloads, usage, survey feedback, session attendance, ratings and poll results. Some apps can be used for downloading statistics onto Excel files for further analysis. Live streaming allows users to share live video of the event or session for those app users who can’t be at the live event. Certain event apps serve the feature of NFC/RFID integration mainly for payments and transactions, or iBeacons Integration for sending quick signals between users of mobile devices.