How Trade Fairs Have Evolved Throughout The Years

When thinking about the evolution of trade fairs, one has to consider how long people have been doing business with each other. The exchange of goods and services has been fundamental to our civilization’s survival. The basic principle has stayed the same, although the offers and the context in which they’re presented have vastly evolved. From animal skins for food to expert knowledge for email addresses and consent to be contacted later on, here’s how trade fairs have evolved throughout the years.

Using AR, VR, and AI to Enhance Your Event

Augmented reality, virtual reality, and artificial intelligence are technologies many people will mostly associate with entertainment. This isn’t necessarily incorrect, however, the tech also has many practical, business applications. Various types of events these days have created a perfect platform for some experiential marketing. AR, VR, and AI seem to be the perfect fit with this strategy. Buckle up as we take a look at examples of the new tech usage at events.  

How to make your sponsors pay for your event app

Quite often event organizers struggle with tight budgets and see getting an event app as a luxury they cannot afford. „This year we can’t make it, our budget has been approved and closed” or „We don’t have the budget for it this year” or „Maybe next year”. Any of those sound familiar? If you’re an event organizer you probably have said those things more than once in your life, and indeed those are perfectly understandable statements. However, in this post, We’ll try to present this issue from a bit different perspective.

Email templates for event planers: Acquiring Sponsors

This post is the second part of our series „Email templates for event planners” in part one we have provided you with 6 different emails templates with invitations for your attendees. In this part we will focus on email templates you can use for communication with your potential sponsors.

Thanks to Apple Inc The New Era of event apps is finally here

Apple’s last decision has brought an end to dedicated (White Label) apps as we know them. Their new App Store guidelines read as follows:

Important Notice – Changes in App Store Policy & Dedicated Apps

Important Notice – Changes in App Store Policy & Dedicated Apps. Due to recent changes in Apple’s App Store policies regarding App approval and review, Apple will no longer accept dedicated event apps that share the same code structure. This news has struck us, but that’s something we’ve been ready for all along after all Meeting Application has started its journey as a „container a.k.a. universal, platform app” which now is the standard laid out by Apple in their newest policy.

Festival App – A list of top must-have features for your staff

One of the core aim of film festivals is to gather the audience and industry experts under one roof in order to screen the selected category movies. Thanks to such initiatives all attendees can get lots of information about other cultures, social issues, and artistic values.  Most festivals attract not only local people but also foreigners as they display films from various countries. As a result, guests from different destinations gather together and have a chance to exchange ideas. Your utmost goal as an organizer would be to provide the best hospitality. Have a look below and check if your festival app has all top must-have features that make your staff efficient.

Event Apps are cool! How to convince your boss or client about it?

Changing someone’s mind about technology or any other concept is extremely hard. If your boss or client is not tech-savvy, it means you have to be really tactful with technology and in this case with event apps. You do not want to sound patronizing. The best way to start is to find the right time and prepare a detailed plan. It may be a longer process than you expect as you cannot be too pushy. Your role is to show an alternative to current solution and prove it may be beneficial for a given company.

7 Communication Mistakes We All Make

Communication skills are an important ability in all industries but there are companies where it is the core capability. For example, it is a crucial asset in the event organization business. You need to communicate effectively with your superior, team and clients on a daily basis.

Generation Z – Events for this generation

The world of Internet and a mobile revolution we experience every day has changed the way we all think and act. However, it has influenced some individuals more than others.