THE DO’S AND DON’TS OF PRODUCT LAUNCH EVENT MANAGEMENT

Whether you’re introducing the product of the year, a new collection, or an innovative app, a launch party is a great way to build hype and get the conversation rolling about your brand. However, launch parties are strategic events that require precision and preparation. Here are the do’s and dont’s of product launches.

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DO Use Social Media to Build the Hype Before and During the Event Launch parties are all about getting people excited about unveiling the new product your brand has been working on. By building the anticipation before the party, you’re more likely to get your guests excited and encourage them to become brand ambassadors during and after the event. DON’T Forget to Embody Your Brand Everywhere The party is all about celebrating your brand and new product. Don’t forget to embody your brand everywhere. From the decor to specialty food, put thought into every part of the event. Place your logo on balloons and tablecloths, name drinks after your new product, and hire entertainment that embodies your brand’s character. DO Scout Out The Perfect Location When choosing the venue for your event consider your target audience. You want to cater the people that will be coming to the party. The location of your event says a lot about your company so choosing a location that reflects your brand and culture will be highly regarded by guests. DON’T Invite Everyone To the Launch Launch parties are strategic events meant to promote a new product. Don’t invite everyone to your event. Instead, invite specific people who will help to spread the word and reach your target audience. Invite journalists, bloggers, and other industry experts from relevant outlets that can cover the event. While you want professionals at the event, inviting a group of prospective clients is the fastest way to reach your target audience directly. DO Giveaway Your Product When guests go to a launch party they are expecting to walk out the door with a sample of your product. Whether it’s a bottle of the new beverage or a goodie bag full of sample makeup, they will love that they got something tangible out of the event. Be sure to include information about the product so that they have all the data when raving about it. DON’T Let The Hype Falter The launch party is just the beginning of your new product’s lifespan. In the days after the event, keep the momentum going about your event. Use social media to personally respond to mentions by the guest. Incorporate contests, countdowns, and #TBT pictures to the launch party. It’s all about keeping the conversation going weeks after the event happened. Make your guests nostalgic about how much fun they had and the rest of your followers jealous that they weren’t there. DON’T underestimate the power of a successful launch party It can be the difference between a product that soars and a product that falls flat. By being precise and giving yourself ample time to plan the launch event, you’ll be sure to leave a lasting impression on guests that has them promoting your product for you. By: Event Creative   Event Creative is a full-service experiential agency that creates dynamic and meaningful social, digital, and branded experiences for private clients, consumers, and business audiences. Event Creative’s designers, carpenters, and graphic artists comprise one of the most comprehensive teams in the industry. With complete floral, fabric and set design studios, in conjunction with an extensive inventory of lighting, furniture, sound and video equipment, Event Creative is the one-stop-shop for all event design and production needs.

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