Landing page: best place for logo

There’s already been a lot said about landing pages. So we’re gonna add some more. A good one needs to redirect people to your website or convince them to take some other type of action. But what about the promotional value of a landing page. I guess if I’m spending money for a great one I’d like people to see my logo and recognize my company.

The question is how to show my logo on the landing page so the people would notice and remember it… As always it’s not such a simple task. I mean not THAT simple as choosing the best mobile conference application. Firstly though, we need to establish why is it important to even have a logo on the conference’s landing page.

People don’t trust the Internet anymore. There’s been too many scumbags using this wonderful worldwide network for their own gain at the cost of others. We don’t like to buy things from people without enough positive feedback, we don’t trust e-mails from addresses we don’t know etc.

That’s perfectly logical. And that’s why a logo is so important. It’s the basic element of every website in general, not only a landing page. This is kind of like an ID badge on a store clerk or a policeman. It’s something that people can associate with your company or your brand.

Logo proves, that there’s a specific company standing behind the whole conference and by doing so gives people the sense of security they so understandably need. People generally need to feel that a conference is being prepared by professionals and not some schmuck that just wants to cheat them.

That’s why your logo should be posted everywhere there’s some information about the conference. On the posters, flyers, invites, event mobile app, conference networking tools, ipad app for conference, ios app for conference, android app for conference and so on and so on.

Now that we’ve established why we need a logo on a conference’s landing page, let’s focus on the other problem: how to show it effectively. There is couple things you just need to consider. First of all – the logo shouldn’t be as big as Titanic! Remember that the landing page is all about the conference, not about the people behind it.

That’s why it needs to be large enough to be easily seen, but not so large as to get all of the attention. Like I’ve mention your logo should make future attendees associate the conference with your company/brand and not to strictly advertise it.

Very important is the location of your logo on the landing page. A good landing page is not overflowing with information. It should be simple and understandable. The drawback of this rule is that you don’t get to put much on the landing page because of it. That means location is everything.

This is where a man by the name of Gutenberg comes into play. He proposed a rule, by which almost every landing page is built. Logo is positioned in the upper-left corner (the corner that almost every user sees first) along with the main catchphrase.

Then comes the most important part… The catchphrase needs to redirect the attention to the lower-right corner where the “call to action” is put. The other arguments are positioned in the upper-right corner.

Under no circumstance should the logo be put in the lower-left corner, because this is the area which is mostly ignored by the viewers. Some less important elements should be put there. Viewer will see them, but not focus his attention on them.

Those pointers are used by almost every large company (banks, web-portals, biggest Internet-shops) but also the smaller players (Facebook fanpages, subscription pages). Ultimately good landing page will have great conversion rate and will help people to remember logo of the company responsible for the great conference they’re about to be a part of. And your conference will be great right?

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