Types of Events You Can Use to Promote Your Company

When you’re running a business, there are so many different things you need to take care of. Promoting your company is one of the necessary things on your schedule and something you need to think about and apply constantly. Although content marketing and typical advertising are probably on the top of your priorities list, there are other ways for you to promote your company. Putting together company events is one of the options.

Business or company events are events companies organize to achieve certain goals which benefit the company’s reputation or place on the market. If you’re curious to learn about the different types of events you could organize to promote your company, just keep reading.

Here’s a list of events ideas for your company’s promotion.

Seminars & Workshops

Workshops & Seminars are one of types of events that you can use to promote your company.

Workshops & Seminars are a great opportunity for practice (skills) and practise (knowledge)!

Education is important and your company could throw educational events to get in the public’s eye.

If your company is great at doing what you’re doing, you could interest people in learning from you. Sharing your skills, knowledge, and experience with others can get people talking about you.

You could attract:

  • Talented New Employees
  • Quality Partners
  • Major Clients

Organize a seminar about a segment of your company’s field of activity:

  • Handling complicated equipment
  • Employing the latest technologies
  • Talking with experts in the field

Make sure your seminars are highly educational and valuable for the participants. This will majorly influence the way people perceive your company.


Charity Events

Charity Events are one of types of events that you can use to promote your company.

Organising a charity event could give you two birds with one stone!

The corporate world is mostly focused on earning money. However, giving money for a good cause is something you could promote and show you value healthy ideas.

Therefore, by throwing a charity event you would be doing something noble while at the same time, promoting your company.

You organize a charity event and raise money for:

  • saving the environment
  • rebuilding schools
  • feeding the hungry
  • buying equipment for hospitals
  • building playgrounds and parks

Organize the fundraising and invite all your business and personal contacts to attend. 

This will create a positive image of your company and show people you’re more than just a money machine.


Holiday Parties

Holiday Parties are one of types of events that you can use to promote your company.

 Celebrating holidays together may cause real friendships in the office!

Company promotion isn’t just supposed to attract new business partners or talented new employees. It’s also a great way to work on employee retention and make sure your employees are satisfied with the way you treat them.

This is why you should make holiday parties a regular part of your company’s event planning.

You should throw parties for:

  • Christmas
  • 4th of July
  • Easter
  • Thanksgiving
  • other holidays you appreciate

Of course, it’s best that the parties take place a day or two before the actual holiday so that the employees can spend the actual holiday with their families.

This type of company event will help you:

  • promote your company on the internal level
  • bring your employees closer together
  • build healthy relationships

You can’t lose with a company holiday party.


Company Milestones

Celebrating of goals achieving is one of types of events that you can use to promote your company.

Working hard for success always gives a right to celebrate, when the work it’s done!

If your company is doing great, people need to hear about it.

You set goals, work hard on achieving them and when you finally do, there’s no reason not to celebrate.

Company milestones are the things you should be proud of and use to further promote your business.

You could celebrate things such as:

  • company anniversaries
  • completion of major projects
  • signing a contract
  • starting a partnership

Company milestones parties are great to let people relax, be proud of what they’ve achieved and talk about plans. In addition, it gives you a chance to brag about your success and let everyone know how good you’re doing.


Team Building Events

Team Building Events are one of types of events that you can use to promote your company.

There are no impossible missions for a good team. All for one, one for all!

For your company to be running smoothly and without any major issues, you need to promote a healthy business atmosphere internally.

That means that you need to find a way to get your employees closer together and ensure they build strong cross-department bonds with each other.

Throwing different team-building events can help promote your company and improve the way it functions.

Here’s what you could organize for your employees:

  • a weekend trip to a fun destination
  • outdoor activities
  • sports competitions
  •  eco-friendly actions

Your employees need to feel comfortable around one another and to feel the company appreciates them as individuals.

Team building will help you both promote and improve your company, so don’t hesitate to start applying it as soon as possible.



Conferences are one of types of events that you can use to promote your company.

Conferences are labour-intensive in preparation, but can attract your dream audience!

Conferences are supposed to gather a large group of people with the same interests but different knowledge and skills, around the same idea.

These events are usually of a bigger proportion and include:

  • multiple speakers
  • a large number of people in the audience
  • several days 
  • multiple sessions
  • interviews and presentations

Your company could be the host of a great conference. This would include that you:

  • organize the event
  • choose a venue
  • do the event marketing 
  • send out invitations

Make sure you do this is a professional manner. Everything you write, publish or send, needs to be proofread and of high quality. If you need help, hire professional writers to do the writing for you.

Conferences will have a great reach and will ensure your company is recognized internationally. 

It does take a lot of effort and resources to put a conference together, but it’s worth it for the promotion of your company.


Product Launches

Product Launchings are one of types of events that you can use to promote your company.

Product Launch is one of the best opportunities to organise an event!

When you’re launching a new product you need to put in some serious effort to make the promotion an absolute success.

Product launches are events organized by companies which help them steal the spotlight from the competition and show everyone what they’ve got installed.

These events usually involve:

  • live music
  • media coverage
  • various speakers
  • dinner
  • dressing formally

The aim is to make people feel comfortable, entertained and amazed, so as to ensure they leave the party impressed.

In addition, the guests might want to share some of the moments on their social media and give you extra promotion that you’re looking for.

It’s one of the best ways to promote your business and build strong bonds with the right people.


Networking Events

Networking Events are one of types of events that you can use to promote your company.

 Networking is a part of every event. So why not make it a main theme?

Finally, you should consider throwing a networking event and making your company the host of this event.

A networking event is supposed to gather business people, company owner’s and representatives, employees and business enthusiasts. These events allow them to:

  • meet one another
  • learn about other companies and their ideas
  • make partnerships
  • make contacts
  •  present and learn about brands

It’s an event which can be highly beneficial for everyone involved.

If your company organizes this event, you would be in the center of attention and able to promote your own products, services, or ideas.


Final Thoughts

Promoting your business is important and you can’t go very far without it. Different types of events that you organize can help you keep your company in the public’s eye or promote your values in the appropriate business circles.

Use the ideas we’ve listed above to change things up and start a different kind of company promotion. Invest your time and energy into the right type of event and you’ll be able to feel the results soon.


Article has been written by Daniela McVicker.



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