Why and how to use stats in apps
Mathematics is the queen of all science! Heard that million times in school? It is a powerful area of science. It can tell you very many things about people and phenomena around you. If you make the correct calculations math will tell you how big is your chance of being hit by a lightening on a empty field while using your mobile conference application ;))
Don’t be afraid, my math skills are pretty strong and I know that the odds of that actually occurring are looking something like 0,0000000000000… you know where I’m going with this. My point is – statistics are made to be used. Not only by news reporters and politicians but also for people like me and you…
Let’s start with the first question of the topic. The “why?”
My answer is quite straightforward – the same reason “why” we do everything ? To make something better. If I use some conference application and all of a sudden I decide to switch to a better, smart conference app, it’s because I want to make my conferences better. I want to be more social, more organized and prepare everything even slightly better than the last time.
That’s exactly why I should take advantage of the statistics that my conference app or my event app are gathering for me. Knowing everything there is to know about your last event is crucial to your success. You need to know not only how many people liked what you did, but you need to know what in particular did they like. As the youth like to say: “what’s HOT and what’s NOT”. Only if you figure it out you may take the next step and start improving your events.
In the older days people used to give everyone in attendance a paper questionnaire which allowed them to rate the event or conference. They had to write down all their thoughts and ideas and then some poor soul needed to go through all that, use complicated mathematical formulas and drew conclusions from all of it. Needles to say that was a bit time consuming and tiring…
Nowadays with the new and ease-to-use conference networking tools and event networking tools it’s a hell of a lot easier. So the other answer to the “why” question is – because it’s pretty damn simple and quick. Example – if I’m organizing a conference for 300 people I don’t need to hustle them for filling out some paperwork for me, I just encourage them to install an unique conference application that will gather all the statistics for me. I might ask everybody to fill some interactive questionnaire that’ll give me more feedback on my event.
To the second question – the “how?”
This one is also quite easy… But it has couple dimensions to it. First of all you need to pick something to focus on. If you’re focusing on the amount of people that attended your event. You may figure out that you’re doing something wrong, or right. That’s logical – if your event is attended by more and more people – you’re doing it right. But if you’re attendance grows smaller and smaller – it’s a clear info that you’re messing something up…
Now to the next part.
If you’re doing it well and people are coming in bunches – use statistics to tell you what’s the key to that success. Then and only then you’ll be sure to succeed further. If you’re doing it wrong – figure out why. Create some quick poll on your event app for conference and get inside people’s heads. You may find, that a small detail stands between you and a full house on your next event.
Somebody asked me : “how use statistics again”… I said : “use them effectively!” Every giant on the market does. All the biggest companies, social media, politicians, TV-stations – they all gather and use statistics to their advantage.
Maybe that’s not exactly why John Graunt and others invented statistics in the first place, but I’m sure that wherever they are, they won’t feel offended.