Where to promote your event app
Acting in the mobile application, keep in mind that the sale of our product not only depends on its quality, but mostly on places where they are promoted. This problem also applies to event application, belonging to a group of mobile applications.
Thus, the question arises, where promote the application to sales reached the highest level and make it succeed on the market the latest technology. People, who are on the market application for a long time, give several ways and places that will help your application to come into being.
It is obvious that the popularity it is not only the possibility of the application. Not since yesterday we know that the sale depends largely on how you advertise your product. At the beginning we have to inform potential buyer of its existence. We will succeed in this by entering many keywords associated with our application and its intended use.
In the case of Meeting Application we should use words such as # event # app # application # mobile # conference. Then, depending on the number of downloads and ratings already issued, a customer will see exactly our application.
But the question of what to do next, where else you can advertise event applications arises.
A client that wants to buy the application will probably want to read the description, opinions and comments of wider audience. Indeed, the better is what you tried and tested. There are many websites and blogs where users share their views on the application and set the positive and negative reviews. Being in the pages of the biggest interest ensure the overall success of the application.
The introduction of a limited free version (called Free codes), that published online spreads very quickly, increases interest of the audience. This induces more downloads and happiness among users because of getting something for free. In return we receive feedback. Another really convincing tactic is putting the demo version on a website. Potential can try out the possibility of application on his iPhone or iPad before its purchase.
In such cases, services like App Shopper capture the promotion and publish it for tens of thousands of users. What’s more, many people transfer the link to friends, to also be able to take advantage of the promotion.
Another important issue is the ongoing research on market and competition. Carrying on online applications rankings is very helpful in this regard. We can see how our application can cope with the competition, what are the trends now and where and whether it is worth provide users with updates.
When we talk about mobile event applications, do not forget about the promotion in the places where such application would be most needed. I’m talking about major and minor events, still supported by traditional methods, the pages devoted to the organization of such events, sending the offer directly to potential clients, presenting later the whole deal.
In conclusion, there is no happy medium that will help the application to succeed, but keep in mind that it strongly depends on how and where we advertise our product. The commitment and quick action are crucial in our way to succeed.
Do not wait any longer!
Do you stuck with other promotion activities? Learn more about your event swag bags.
Not convinced about event apps? Get your Meeting Application app for FREE!